You Need A Better Audience. Period.

One of the most common mistakes we see from clients (And their ad agencies, frankly) is thinking the goal of social media is to get as many people to like their page and follow their Twitter feed. Both the client and the agency ask all their friends to ask all their friends to like a…

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Beware: Many Without Skills Use Buzzwords Instead

Anyone know the difference between targeted posts and dark posts on Facebook? How about SEO and SEM? Can anyone tell me the difference between segmented content and user experience? How about conversion rates and e-commerce put through? And please, can someone explain to me what the difference is between analytics and campaign performance metrics. Don’t…

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The Huge Digital Advantage (When it's done right)

Traditional marketing is the act of placing an advertisement somewhere in hopes the right people come across it. In 2016 (almost 2017) that doesn’t make a whole lot of sense to me. You can spend tens of thousands of dollars building what you think is a palatable brand but if the communication channel relies on…

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Work Smarter, Not Harder!

As an account manager for Actionable Insights, my goal is to exceed our client’s expectations – Everyday & Always. Wouldn’t your company like to increase sales by working smarter, not harder!? It’s all about doing being efficient. Take That First Step Digital marketing is the first step in working smarter. The next step is using the talents…

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New Geek On The Block

Hello! Welcome to the wonderful world of digital marketing! Where the days go fast, and high open and click rates call for celebratory drinks. So, you’re either reading this blog because your a) a digital marketer yourself, b) a business owner trying to figure out if digital is the way to go for your company…

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