We get it. You like your ad agency. After all, they’ve been there for you for a long time. They created the newspaper ads that announced your grand opening a few years ago. They put your name out there with Direct Mail and TV spots and all kinds of traditional gimmicks. Their artwork is attractive.
And now they assure you that they can do your digital marketing.
Look, it’s your money, you can do whatever you like with it. But we assume that you’re still in business because you don’t like throwing your money away. Want to know what’s been happening while you’ve been busy earning it?
The world of marketing has changed, that’s what.
If you haven’t noticed, we don’t blame you. You’ve been busy putting out a product that stands the test of time. People want it, and they’ll buy it from you—if they can find you. Which means that you have to find them.
Your market isn’t looking for you in the old, familiar places. The scattershot approach of advertising in newspapers, radio, billboards, and television has lost its effectiveness. You have to have noticed that, these days, the only things that really hold people’s attention are the Internet, social media, and their smart phones.
Your great pals, the traditional marketers? They don’t know how to use those spaces.
Sure, they can make you a pretty Facebook page full of cute posts. They can make you a pretty website. And…that’s about it. That’s what they call “going digital.”
Here’s the problem: there is a whole world of potential customers who will never see your business because you aren’t directing them to your site. Your ad agency has no framework for fixing this.
How do we know? Because directing your prospects to your business is our expertise. We do the research to find the market you need to reach before we even start marketing. Then we fashion a message that resonates and deliver it to that market on multiple digital fronts—just about everywhere they turn they’ll be faced with your increasingly familiar brand. It’s a process that works: powerful messages channeled through digital sources to a highly-targeted market.