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At Actionable Insights our clients are more than just our customers! We look at each client as a friend or for that matter family. It’s for that reason alone that we ask the questions we do. It is our goal to market for your business as if it was our own. We must understand the…

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As things begin to reopen, they will do so slowly. Knowing the difference between those who are ready and willing to wander out into the world (and doing so) and those likely to stay home for a bit longer will directly drive the ROI on your marketing spend. Targeting actual buyers vs simply trying to…

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As old-school ad agencies are scrambling to get their fingers into the digital marketing pie, marketing technology continues to evolve. So, by the time these ad agencies have grasped the basic points or partnered with an “out of the box” platform, they’re laughably behind the curve. The problem is that these guys are trying to…

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  How many times did your mom tell you this? When your toddler self stumbled backward into the sandbox, or your teen-age self was learning to drive: watch where you’re going, not where you’ve been. That applies to business, too. Sure, you can look back at your old marketing programs to see what went right…

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We get it. You like your ad agency. After all, they’ve been there for you for a long time. They created the newspaper ads that announced your grand opening a few years ago. They put your name out there with Direct Mail and TV spots and all kinds of traditional gimmicks. Their artwork is attractive.…

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Just tell me what causes them, and what I can do about ‘em. Bouncers — those visitors who land on a website and leave without clicking through to other pages – can have an e-commerce retailer pulling his or her hair out. When a bounce rates starts increasing, where two out of every three visitors who land…

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We’ve told you about bouncers, those visitors who land on a website and leave without clicking through to other pages. We’ve explained how some websites may have a low bounce rate and some may have a high one, where more people bounce than click through; we’ve explained how, if a website’s bounce rate is on the high…

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Remember that scolding you got as a kid when your mom was trying to get you to go to sleep but you knew you could keep awake by bouncing on the bed? It wasn’t good then, and it isn’t good now if you’ve got a website advertising your business. Today’s bouncer is a visitor who…

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We’ve talked until we’re blue in the face about how producing insights requires an understanding of your business and its products, your values, and your marketing plan.  Let us add here: And your website content. And that understanding comes from one source: You.  You, who envisioned, created and are breathing life every day into your…

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Technology is a marvelous thing. But it falls short of the human brain in ingesting data and spitting out actionable insights. That’s because separating actionable and insightful findings from non-actionable/insightful, non-actionable/non-insightful and actionable/non-insightful actions would require two types of knowledge, objective and subjective. Objective knowledge concerns difficulties encountered by following different actions, and subjective knowledge…

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