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So your ad agency does digital? That’s cute.

We get it. You like your ad agency. After all, they’ve been there for you for a long time. They created the newspaper ads that announced your grand opening a few years ago. They put your name out there with Direct Mail and TV spots and all kinds of traditional gimmicks. Their artwork is attractive.…

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OK, enough about bounce rates.

Just tell me what causes them, and what I can do about ‘em. Bouncers — those visitors who land on a website and leave without clicking through to other pages – can have an e-commerce retailer pulling his or her hair out. When a bounce rates starts increasing, where two out of every three visitors who land…

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Don’t judge all bounce rates alike

We’ve told you about bouncers, those visitors who land on a website and leave without clicking through to other pages. We’ve explained how some websites may have a low bounce rate and some may have a high one, where more people bounce than click through; we’ve explained how, if a website’s bounce rate is on the high…

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Quit that bouncing!

Remember that scolding you got as a kid when your mom was trying to get you to go to sleep but you knew you could keep awake by bouncing on the bed? It wasn’t good then, and it isn’t good now if you’ve got a website advertising your business. Today’s bouncer is a visitor who…

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Nope, don’t just dump it into our lap.

We’ve talked until we’re blue in the face about how producing insights requires an understanding of your business and its products, your values, and your marketing plan.  Let us add here: And your website content. And that understanding comes from one source: You.  You, who envisioned, created and are breathing life every day into your…

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You, not software, hold the solution

Technology is a marvelous thing. But it falls short of the human brain in ingesting data and spitting out actionable insights. That’s because separating actionable and insightful findings from non-actionable/insightful, non-actionable/non-insightful and actionable/non-insightful actions would require two types of knowledge, objective and subjective. Objective knowledge concerns difficulties encountered by following different actions, and subjective knowledge…

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We never said we’d replace humans.

It doesn’t really matter how good an AI technique may be:  only a real person can effectively decide what’s actionable and what’s insightful for your business, and how to join insight with the correct action.   That’s why it’s important, when you turn your company’s marketing over to an agency, that you stay involved.  No one knows your business…

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Yes, but is it actionable?

So you’ve got insight. You’ve discovered how simple it is to collect data. You’ve Googled your questions and come up with a roomful of facts. You’ve refined them and processed them and given them context so that now you can call them insight. So what?   Now you need to determine whether you’ve got insights…

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How do you know we’re worth what you’re paying us?

You’re paying for the research that determines the Actionable Insights marketing plan that will be prepared for you. We’re happy to take your money, but we’re not without conscience – we know we owe you something in return. We need to make that research pay off for you. We’ll make our research prove itself in…

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Can’t scare us.

We at Actionable Insights are unashamed geeks.  We took to technology as a duck to water, and get more excited as it refines and reshapes itself.  We welcome the chance to use it to your advantage! Here are the tools we use, and the results we get, when we partner with you to present your…

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