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From the Ishango Bone to Actionable Insights: That’s progress!

Scientists continue to find evidence that since the beginning of recorded time, humans have “kept track” of data.  The practice of storing and analyzing data – the basis of today’s Actionable Insights – is found in prehistoric tally sticks.  One example, the Ishango Bone discovered in 1960 in Uganda, is thought to be one of the earliest…

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Not just reporting. Analysis.

Don’t confuse all this talk about reporting and analysis. Despite what a lot of people will tell you, they are completely different processes. Reporting comes first: it communicates results. Reporting shows us the “what,” such as changes in data. Analysis addresses the “what” and seeks answers to the “whys,” such as root causes of change.  Actionable…

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For a Glass of Wine, Can I Pitch You for an Hour?

That about sums up event marketing, doesn’t it? I mean, if a business was being completely honest, they would say exactly that. Here’s some cheese and wine, now let me tell you about my products for an hour or two. Sound like a good deal? Uhm… No thank You. If someone is willing to forego…

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Branding… and 4 Other Things That Died In 2010

Someone once said: “Branding isn’t what you tell people you are anymore, it’s what others tell each other you are.” If that’s the case, and I believe it is, why are we still spending precious marketing dollars attempting to build a brand informing the market of who we think we are to them? A 10-million-dollar…

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Discounting Isn’t Good Marketing; It’s Lazy!

Every company offers an incentive from time to time to drive short term revenue. But marketing firms are increasingly using discounts to show their clients results and it is a lazy way to market. Gone are the days of using smart value propositions and segmentation to drive real, sustainable results and enter the days of…

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Why are they bothering to read your ads?

Do you have any idea about what’s attracting visitors to your web site, or why they read your print ads or the direct mail you send them? Do you really think it’s the wittiness of your headline? Give me a break. Too many of us are still stuck on the “glamour” of advertising copy writing.…

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We don’t want to labor the word, but…

We’ve told you how we do it: We use analytics. But here’s something else you should know: most people who say they “use analytics” are really just looking at reports. And it’s not the same, so don’t confuse it. Looking at reports is one thing. Finding insights and taking action is quite another. For example,…

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Is your CEO Unimpressed by your Marketing Results? AI can help!

When the CEOs are hiring or replacing a marketing executive, they can become frustrated that certain things aren’t getting done, like lead generation, analytics, and reporting. Measuring and accountability ultimately falls on the CEOs shoulders. Revenue is the word that wins the day. Usually, when a new marketing director comes in, they want to start building a new marketing…

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‘Yes, but how do you DO it?’

We do it through analytics. ‘There you go again. Please speak English!’ Pardon our lingo. We’re so immersed in what we do and what we know that it’s inconceivable to us that not everyone speaks Techie. We know your expertise is directed toward making your business successful, and though you know you need to use…

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There Is No Excuse for Wasting Impressions

Nothing frustrates me more than hearing clients describe the campaigns their previous digital marketing firm ran on their behalf. There was certainly a time when saturating zip codes or geo fenced areas with things like email, mobile display, social media, or other display campaigns made sense. The data was simply not available to target any…

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