How many times did your mom tell you this? When your toddler self stumbled backward into the sandbox, or your teen-age self was learning to drive: watch where you’re going, not where you’ve been.
That applies to business, too. Sure, you can look back at your old marketing programs to see what went right and what went wrong. But you’ve got to use those takeaways to build a plan for tomorrow.
That’s what we’re here for: to define tomorrow. Our research doesn’t just give us data on what your customers have liked and disliked in the past; it tells us what they’ll want in the future. And that will guide us in creating your marketing plan. (See how we did that? Slid a real, working example of actionable insights under your nose?)
It’s these data modeling capabilities that set us apart from others who would call themselves digital marketers. Instead of messing around with boosted Facebook posts and other tired methods, we start by identifying your target audience. Then we put capital behind our pursuit of that target and only that target (why would you try to sell orange juice to a determined Scotch drinker?).
It’s not hard to see the wisdom of putting a few thousand dollars into a precisely targeted attack instead of tossing a few hundred to land god-knows-where. We don’t waste energy, money or resources on improbable targets. Think of it as aiming darts vs. lobbing hand grenades.
Our research will identify the decision makers among your targets, and our presentation will convince them to switch to your product. Even if they say they’re content with their current providers, they’ll see the value in switching as soon as they understand they’ve been judging success by looking back, not forward—and it’s not 2007 anymore.
Yes, we’re brash. We rush right in where angels and competitors fear to tread. Because we know exactly what we’re doing. And—listen, this is important: we’re so sure of our data accuracy that we guarantee it, 100%.
Yesterday doesn’t count anymore, and today is fast slipping away. Tomorrow is the only day to plan for.
That’s the AI difference.
Call us. Let’s talk.