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New Geek On The Block
Hello! Welcome to the wonderful world of digital marketing! Where the days go fast, and high open and click rates call for celebratory drinks. So, you’re either reading this blog because your a) a digital marketer yourself, b) a business owner trying to figure out if digital is the way to go for your company…
Read MoreContent That Reflects the Way We Read
No offense, but most people don’t want to read your content. Try not to take it too personally. In an age with an overwhelming amount of information, your audience is constantly being bombarded with content, so they honestly don’t have time to kick back and slowly digest your content and pour over every single word.…
Read MoreCulture Matters
Culture. The latest word that is becoming increasingly important in the workplace. Your company culture says a lot about not only your company, but the employees that work there, and the type of service that you will provide to clients. Culture is the best way to enable long-term success, and every company culture is different because…
Read MoreThose Claiming You Shouldn’t Buy Lists Are Wrong (And Right)
When you evaluate the kinds of lists 98% of marketing firms have access to, they are correct in stating buying lists is a bad idea. However, that, in no way, makes conquest data acquisition a bad idea. It only points to a blind spot most marketing firms have when it comes to data; modeling. So…
Read More3 Things You Should Demand From a Digital Marketing Firm Before You Hire Them
Frankly, there are a lot of charlatans in digital marketing. It’s an extremely popular space and more and more companies know they need a strong digital presence to succeed. That opens the door for companies to enter without a solid skill set or sound experience. When attempting to vet a digital marketing firm, there are…
Read MoreA Whole Bunch of Buzz Words and Very Little Substance: A Tale of Digital Marketing Conferences
I am often asked whether or not I will be attending or speaking at various digital marketing conferences. My answer is invariably the same; no. I’ve been to these conferences dozens of times in my career both as a VP of Marketing and as the owner of a digital marketing firm. The takeaway is always…
Read MoreTraditional Marketers Aren’t Wired for Digital
Traditional marketing is like standing on a street corner with a megaphone. If you shout your message loud enough and for long enough, you’ll eventually attract potential customers. Never mind the fact that your message is also falling on the deaf ears of people who may never be interested in your business.
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