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Traditional marketing is the act of placing an advertisement somewhere in hopes the right people come across it. In 2016 (almost 2017) that doesn’t make a whole lot of sense to me. You can spend tens of thousands of dollars building what you think is a palatable brand but if the communication channel relies on…

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Hello! Welcome to the wonderful world of digital marketing! Where the days go fast, and high open and click rates call for celebratory drinks. So, you’re either reading this blog because your a) a digital marketer yourself, b) a business owner trying to figure out if digital is the way to go for your company…

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