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One Rule Every Designer Should Follow – Find and Know Your Audience.

In a world where people are constantly being saturated with advertisements left and right, how do you make sure your message isn’t tossed aside like every other? It is important to stay on top of the trends, and most importantly – you must KNOW WHO YOU’RE TALKING TO.

Let’s face it – unless it’s Super Bowl Sunday (which it isn’t 364 days a year…) – gone are the days of paying any attention to mass-marketing. We are all too busy looking at our phones to pay attention to billboards or radio ads. Not to mention, with the plethora of cheap and convenient streaming services like Netflix and Spotify, how many people even watch or listen to commercials anymore? That’s why digital marketing is so much more effective. When you have a targeted audience with specific interest AND your message is sent to a device that is on their person at all times – you’re much more likely to see engagement.

As a designer, knowing my audience makes my job a thousand times easier. When you’ve narrowed it down to a select group of people, suddenly the ideas start to flow and it’s no mystery why.

“Sell this to people…” – or – “Sell this to men and women, age 20-30, who are interested in technology and gaming…”

Which one gets your creative juices flowing?