Actionable Insights? What kind of name is that?

We know: you see our logo, and you instantly think “Artificial Intelligence,” right?


There’s nothing artificial about the intelligence that drives our company. From our super-confident (OK, cocky) CEO through our operations manager, computer technologist, and data and digital strategists to our business development staff and account manager, there’s enough education, experience, and genuine curiosity to run a small city. We’re not a small city, but we are one of the largest digital marketing firms in the state of Ohio.

So what’s all this intelligence and energy bring to you? In a word (OK, two): Actionable Insights.

“Actionable insight,” translated into everyday English, is a term for information that can be acted upon – information that gives enough insight into the future that the actions that should be taken become clear. Sort of like the Cassandra prophecy. If you remember your Greek history – and if you don’t, why don’t you? – Cassandra was a princess of Troy, to whom Apollo gave the power of prophecy in order to seduce her. When she refused him, he inflicted a curse that no
one would ever believe her prophecies. So when her actionable insight kicked into gear, it was useless because her advice fell on deaf ears.

When we serve up actionable insights, we expect our clients to listen, and to profit from our advice. To make that happen, we dish up data analytics and data processing that goes beyond mere numbers to find the patterns that help our clients reach the market they need to succeed. Think beyond “where” and “what” and “how many” to that most elusive question: Why.

Our data geeks come up with the why, to help us understand the buying habits of our target market, and our creative staff turns dry data into compelling words and graphics that clearly illustrate our marketing campaigns, paving a clear path to success for even the smallest company.

Simply put, we go beyond data reporting to focus on data analysis. Reporting triggers the questions, analysis answers them!

Join us here in the next few weeks as we dig a little deeper into the fascinating world of Actionable Insights!