Posts by Marci Radcliffe

Is your CEO Unimpressed by your Marketing Results? AI can help!

When the CEOs are hiring or replacing a marketing executive, they can become frustrated that certain things aren’t getting done, like lead generation, analytics, and reporting. Measuring and accountability ultimately falls on the CEOs shoulders. Revenue is the word that wins the day. Usually, when a new marketing director comes in, they want to start building a new marketing…

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Disrupt or Fail

There’s a ton of talk in the marketing arena about disruption. Disruption is about looking at what customers value. The answer: relationships. Are you surprised? We’re not. Consumers crave the ability to engage with a brand where and when they want to. Allowing technology to provide the systems and processes to support those relationships is…

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Even the Oracle of Omaha can see it.

The Buffalo News owner Warren Buffett, “if cable and satellite broadcasting, as well as the Internet, had come along first, newspapers as we know them probably would never have existed.” I haven’t purchased a physical newspaper in 13 years. The last time I did my wedding announcement was in it. Holding a paper in my hands does…

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Traditional Marketing is Missing the Moms

Let’s set the stage. I’m 35 and I have a 3 year old who is rambunctious and doesn’t pay attention to anything for more than a minute and a half. She takes after me. According to Forbes, U.S. adults will average 73 minutes per day getting their entertainment fix online and a little over four…

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