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Posts by Actionable Insights

Can’t scare us.

We at Actionable Insights are unashamed geeks.  We took to technology as a duck to water, and get more excited as it refines and reshapes itself.  We welcome the chance to use it to your advantage! Here are the tools we use, and the results we get, when we partner with you to present your…

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Don’t let us confuse you.

We talk a lot at Actionable Insights about data, information and insights. We know the subject so deeply that sometimes we forget that we’re not explaining ourselves very well to those outside the geek circle. And it might seem we’re promising too much, because to be honest, not all insights are actionable. There: we’re doing…

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From the Ishango Bone to Actionable Insights: That’s progress!

Scientists continue to find evidence that since the beginning of recorded time, humans have “kept track” of data.  The practice of storing and analyzing data – the basis of today’s Actionable Insights – is found in prehistoric tally sticks.  One example, the Ishango Bone discovered in 1960 in Uganda, is thought to be one of the earliest…

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Not just reporting. Analysis.

Don’t confuse all this talk about reporting and analysis. Despite what a lot of people will tell you, they are completely different processes. Reporting comes first: it communicates results. Reporting shows us the “what,” such as changes in data. Analysis addresses the “what” and seeks answers to the “whys,” such as root causes of change.  Actionable…

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Why are they bothering to read your ads?

Do you have any idea about what’s attracting visitors to your web site, or why they read your print ads or the direct mail you send them? Do you really think it’s the wittiness of your headline? Give me a break. Too many of us are still stuck on the “glamour” of advertising copy writing.…

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We don’t want to labor the word, but…

We’ve told you how we do it: We use analytics. But here’s something else you should know: most people who say they “use analytics” are really just looking at reports. And it’s not the same, so don’t confuse it. Looking at reports is one thing. Finding insights and taking action is quite another. For example,…

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‘Yes, but how do you DO it?’

We do it through analytics. ‘There you go again. Please speak English!’ Pardon our lingo. We’re so immersed in what we do and what we know that it’s inconceivable to us that not everyone speaks Techie. We know your expertise is directed toward making your business successful, and though you know you need to use…

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Digital Marketing is all around you.

Look, if you’re not a member of the Millennial generation – if you’re just a business owner wanting to keep on top of the twice-a-minute changes in marketing of your product – then the careful explanation the techies give you as to “how it works” is just so much gobbledygook.  Digital marketing. Targeted audiences. Real…

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Actionable Insights? What kind of name is that?

We know: you see our logo, and you instantly think “Artificial Intelligence,” right? Wrong. There’s nothing artificial about the intelligence that drives our company. From our super-confident (OK, cocky) CEO through our operations manager, computer technologist, and data and digital strategists to our business development staff and account manager, there’s enough education, experience, and genuine…

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