Everyone offers their own version of analytics but what are they really sharing with you?
That’s all great but to use an old expression, what does any of that have to do with the cost of tea in China? Engagement metrics are important in guiding the campaign but often have nothing to do with actual results. What good are 10 million impressions and 800k clicks if nobody converts?
At AI, we focus on what matters to your business; conversions.
We offer the most detailed conversion reporting you will find. Footfall attribution tells you how many people we marketed to showed up to your location. Data de-duping tells you how many people we marketed to bought. Period. It’s the main advantage with starting with data instead of trying to gather it. And these are just a couple of examples.
So why does this matter so much to us? It is our belief you cannot make informed decisions about where to put your marketing spend if you cannot track the ROI to the penny. It’s a battle we win when compared to other marketing channels and one we seek to illuminate for our clients.