Automated redeployment of messaging is based on behavioral analytics in real time. We learn from the analytics, and know what products and services people care about the most, and what they are looking at the longest. This allows us to deliver targeted messaging through the communication channel the prospect is most likely to interact with, and focus on the specific products and services they care about. All of which drives higher opt-in, click through and conversion rates.
BIG DATA EMAIL
Big data email allows us to take conquest data that is hyper-focused and inbox it at high levels. Instead of utilizing search traffic as your primary strategy, you can identify your entire market and drive thousands of people to your website through email click-through inducement. What we do is legally compliant and there are very few companies in the United States that have the ability utilize data the way we do. We do it legal, we do it right. White listed, do not get blocked – drip campaign/not always going out at same time.
WEBSITE DESIGN & OPTIMIZATION
Just having a “pretty” website is not enough to be effective. Over-investing in creative and neglecting segmentation drives website bounce rates sky high, which severely hurts your rank on Google. Effective websites show visitors what they are looking for, or give an immediate path to what they're looking for and inducing a second-tier click through is mission critical to delivering your core message. If you are looking for traffic that enjoys the aesthetic beauty of your site, but does nothing to drive your sales, then hire an ad agency. If you are looking to increase your client count and revenue... contact us. A digitally savvy firm will drive your target segment and build your business.
SEARCH ENGINE OPTIMIZATION (SEO)
Every company wants their website to appear first in an organic search, but no one can promise you that your website will find its way to that spot. The algorithm and rules change every day, so what was good today could be frowned upon tomorrow. What SEO means to Actionable Insights, is that we build or rebuild your website to ensure it meets today's standards for the best possible placement, then watch for major changes and update your website accordingly. SEO is important, but is only a small part of a strong digital strategy.
SOCIAL MEDIA & COMMUNICATION
We constantly hear that social media is all about engagement. False. Engagement is great, but only along the path to conversion. Social media gives you the ability to target a very specific audience and focus your ad dollars towards converting that audience on every device they use. Smart social media campaigns are analytics-rich and data-centric, which means that conversions can be driven and measured.
Using a Google Partner Agency like Actionable Insights provides you with peace of mind in knowing that your advertising dollars are being utilized to ensure the greatest opportunity for successful campaign design and implementation.
Google Adwords / Search Engine Marketing (SEM)
PPC – Pay Per Click advertising campaigns create the opportunity for your business to appear on either the top or bottom of a Google search results page. Costs are incurred when a potential client clicks on your ad NOT when you appear on the search engine results page.
Search Only – Your ads appear as an ad at the top or bottom of a Google search engine results pages.
Display Ads – Your ads appear on the partner display network (hundreds of partner sites) not on the search engine results page.
Call Only Ads – Your ads are displayed in a mobile format with the sole purpose of generating a phone call
A must for local businesses. Google + provides you, a local business, an opportunity to appear on the first page of a Google search engine results page above the organic listings. This is a Social Networking site that allows you to reach your client base when they need you.
Google My Business
Google My Business is a tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.