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Do you have any idea about what’s attracting visitors to your web site, or why they read your print ads or the direct mail you send them? Do you really think it’s the wittiness of your headline? Give me a break. Too many of us are still stuck on the “glamour” of advertising copy writing.…

We’ve told you how we do it: We use analytics. But here’s something else you should know: most people who say they “use analytics” are really just looking at reports. And it’s not the same, so don’t confuse it. Looking at reports is one thing. Finding insights and taking action is quite another. For example,…

When the CEOs are hiring or replacing a marketing executive, they can become frustrated that certain things aren’t getting done, like lead generation, analytics, and reporting. Measuring and accountability ultimately falls on the CEOs shoulders. Revenue is the word that wins the day. Usually, when a new marketing director comes in, they want to start building a new marketing…

We do it through analytics. ‘There you go again. Please speak English!’ Pardon our lingo. We’re so immersed in what we do and what we know that it’s inconceivable to us that not everyone speaks Techie. We know your expertise is directed toward making your business successful, and though you know you need to use…

Nothing frustrates me more than hearing clients describe the campaigns their previous digital marketing firm ran on their behalf. There was certainly a time when saturating zip codes or geo fenced areas with things like email, mobile display, social media, or other display campaigns made sense. The data was simply not available to target any…

Look, if you’re not a member of the Millennial generation – if you’re just a business owner wanting to keep on top of the twice-a-minute changes in marketing of your product – then the careful explanation the techies give you as to “how it works” is just so much gobbledygook.  Digital marketing. Targeted audiences. Real…

Big Data Email Marketing—what is it? Big data email marketing is structured around acquired data that is hyper-focused for you. You know who your target audience is and we use that information to acquire the ideal data. You have the list—now what? The right data is extremely important but equally important is knowing how to…

There’s a ton of talk in the marketing arena about disruption. Disruption is about looking at what customers value. The answer: relationships. Are you surprised? We’re not. Consumers crave the ability to engage with a brand where and when they want to. Allowing technology to provide the systems and processes to support those relationships is…

The Buffalo News owner Warren Buffett, “if cable and satellite broadcasting, as well as the Internet, had come along first, newspapers as we know them probably would never have existed.” I haven’t purchased a physical newspaper in 13 years. The last time I did my wedding announcement was in it. Holding a paper in my hands does…

We know: you see our logo, and you instantly think “Artificial Intelligence,” right? Wrong. There’s nothing artificial about the intelligence that drives our company. From our super-confident (OK, cocky) CEO through our operations manager, computer technologist, and data and digital strategists to our business development staff and account manager, there’s enough education, experience, and genuine…