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Is your CEO Unimpressed by your Marketing Results? AI can help!

When the CEOs are hiring or replacing a marketing executive, they can become frustrated that certain things aren’t getting done, like lead generation, analytics, and reporting. Measuring and accountability ultimately falls on the CEOs shoulders. Revenue is the word that wins the day. Usually, when a new marketing director comes in, they want to start building a new marketing…

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‘Yes, but how do you DO it?’

We do it through analytics. ‘There you go again. Please speak English!’ Pardon our lingo. We’re so immersed in what we do and what we know that it’s inconceivable to us that not everyone speaks Techie. We know your expertise is directed toward making your business successful, and though you know you need to use…

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There Is No Excuse for Wasting Impressions

Nothing frustrates me more than hearing clients describe the campaigns their previous digital marketing firm ran on their behalf. There was certainly a time when saturating zip codes or geo fenced areas with things like email, mobile display, social media, or other display campaigns made sense. The data was simply not available to target any…

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Digital Marketing is all around you.

Look, if you’re not a member of the Millennial generation – if you’re just a business owner wanting to keep on top of the twice-a-minute changes in marketing of your product – then the careful explanation the techies give you as to “how it works” is just so much gobbledygook.  Digital marketing. Targeted audiences. Real…

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Not All Email Is Created Equal

Big Data Email Marketing—what is it? Big data email marketing is structured around acquired data that is hyper-focused for you. You know who your target audience is and we use that information to acquire the ideal data. You have the list—now what? The right data is extremely important but equally important is knowing how to…

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Disrupt or Fail

There’s a ton of talk in the marketing arena about disruption. Disruption is about looking at what customers value. The answer: relationships. Are you surprised? We’re not. Consumers crave the ability to engage with a brand where and when they want to. Allowing technology to provide the systems and processes to support those relationships is…

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Even the Oracle of Omaha can see it.

The Buffalo News owner Warren Buffett, “if cable and satellite broadcasting, as well as the Internet, had come along first, newspapers as we know them probably would never have existed.” I haven’t purchased a physical newspaper in 13 years. The last time I did my wedding announcement was in it. Holding a paper in my hands does…

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Actionable Insights? What kind of name is that?

We know: you see our logo, and you instantly think “Artificial Intelligence,” right? Wrong. There’s nothing artificial about the intelligence that drives our company. From our super-confident (OK, cocky) CEO through our operations manager, computer technologist, and data and digital strategists to our business development staff and account manager, there’s enough education, experience, and genuine…

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The Death of the 30,000 Foot Message

Gone are the days of successfully running campaigns that offer a monolithic messaging strategy. I mean, can you honestly think that one message will engage both a millennial hipster and a retired baby boomer? How about a professional middle-aged woman and a twenty-something oil and gas laborer? You’d be surprised how many products both segments,…

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Know the No

Marketers focus on duplicating successful conversions. It makes sense, after all; when and where you’re successful, you should seek to do more of whatever drove that success. It’s the low hanging fruit, and it shows clients an ability to drive sales. But even the most successful campaigns convert a relatively low percentage of those they…

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