Blog

You Need A Better Audience. Period.

One of the most common mistakes we see from clients (And their ad agencies, frankly) is thinking the goal of social media is to get as many people to like their page and follow their Twitter feed. Both the client and the agency ask all their friends to ask all their friends to like a…

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Why AI?

In our “modern world” we often think of AI as artificial intelligence. So what is artificial intelligence? “The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages”. That’s some pretty cool stuff that will ultimately lead to making…

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Beware: Many Without Skills Use Buzzwords Instead

Anyone know the difference between targeted posts and dark posts on Facebook? How about SEO and SEM? Can anyone tell me the difference between segmented content and user experience? How about conversion rates and e-commerce put through? And please, can someone explain to me what the difference is between analytics and campaign performance metrics. Don’t…

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The Huge Digital Advantage (When it’s done right)

Traditional marketing is the act of placing an advertisement somewhere in hopes the right people come across it. In 2016 (almost 2017) that doesn’t make a whole lot of sense to me. You can spend tens of thousands of dollars building what you think is a palatable brand but if the communication channel relies on…

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Work Smarter, Not Harder!

Work Smarter, Not Harder!

As an account manager for Actionable Insights, my goal is to exceed our client’s expectations – Everyday & Always. Wouldn’t your company like to increase sales by working smarter, not harder!? It’s all about doing being efficient. Take That First Step Digital marketing is the first step in working smarter. The next step is using the talents…

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New Geek On The Block

New Geek On The Block

Hello! Welcome to the wonderful world of digital marketing! Where the days go fast, and high open and click rates call for celebratory drinks. So, you’re either reading this blog because your a) a digital marketer yourself, b) a business owner trying to figure out if digital is the way to go for your company…

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Actionable Advice - Chewing Gum Graphic

Content That Reflects the Way We Read

No offense, but most people don’t want to read your content. Try not to take it too personally. In an age with an overwhelming amount of information, your audience is constantly being bombarded with content, so they honestly don’t have time to kick back and slowly digest your content and pour over every single word.…

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Actionable Insights

Blogging For The Sake Of Blogging?

Living in the digital world that I do, I am fortunate to read many blogs about this or that regarding digital marketing.  I’ve come to notice an alarming trend, people like the sound of their own voices or as in this case, they love the look of their words on paper.  I liken the concept…

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Monday Meetings

Culture Matters

Culture. The latest word that is becoming increasingly important in the workplace. Your company culture says a lot about not only your company, but the employees that work there, and the type of service that you will provide to clients. Culture is the best way to enable long-term success, and every company culture is different because…

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