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Not All Email Is Created Equal

Big Data Email Marketing—what is it?

Big data email marketing is structured around acquired data that is hyper-focused for you. You know who your target audience is and we use that information to acquire the ideal data.

You have the list—now what?

The right data is extremely important but equally important is knowing how to use it. I know how exciting it can be to start a new campaign but wait! Don’t send out that first email blast without a few guidelines.

  1. Subjects are imperative – It doesn’t matter how good your list or content is if you have a terrible subject line. Write subject lines that make someone want to open your email.
  2. Warm-up your data – Sending your first email blast without warming up your data can raise red flags and land you in the spam folder. Instead, start with a portion of your list, cleanse and massage the data as you go.
  3. Segmentation – Start out with a general message and then focus your emails. Make sure to have a clear call-to-action. Then use your email analytics to properly segment data and send the right messages to the right segments.

Big Data Email is one of Actionable Insights’ specialties. Our knowledge and skill allow us to hyper-focus data for you and inbox it at high levels.