Posts by Jason Wood

Marketing Target

You Need A Better Audience. Period.

One of the most common mistakes we see from clients (And their ad agencies, frankly) is thinking the goal of social media is to get as many people to like their page and follow their Twitter feed. Both the client and the agency ask all their friends to ask all their friends to like a…

Read More

Beware: Many Without Skills Use Buzzwords Instead

Anyone know the difference between targeted posts and dark posts on Facebook? How about SEO and SEM? Can anyone tell me the difference between segmented content and user experience? How about conversion rates and e-commerce put through? And please, can someone explain to me what the difference is between analytics and campaign performance metrics. Don’t…

Read More

The Huge Digital Advantage (When it’s done right)

Traditional marketing is the act of placing an advertisement somewhere in hopes the right people come across it. In 2016 (almost 2017) that doesn’t make a whole lot of sense to me. You can spend tens of thousands of dollars building what you think is a palatable brand but if the communication channel relies on…

Read More