ABOUT AI

We are an analytic and data-driven digital marketing firm specializing in identifying, targeting and converting your target audience.  Our perfect mix of tech wizards, data geeks and marketing gurus makes up one of the largest Digital Marketing firms in the state of Ohio.

Jason Wood
President & CEO

Jason A. Wood is the president and CEO of Actionable Insights, LLC, an Ohio-based digital marketing company started in 2013. Jason was a very competitive athlete, landing himself a full-ride scholarship to college. He graduated from the University of Missouri with a BS degree in Marketing. Jason’s uncanny and lightning-fast ability to assess a situation and draw conclusions based upon client’s needs and desires is first rate. His understanding of digital marketing with respect to modeled data and the importance of analytics for bottom line results makes his company one in a million. He is an avid golfer and family man who enjoys his children and grandchildren. Business is important and vital to Jason and his knowledge and expertise are well beyond his years. As a Kansas City native he is an avid Royals and Chiefs fan.

Jason Wood - President & CEO of Actionable Insights
Bill Anderson, COO

Bill Anderson
Chief Operations Officer

Bill is the Chief Operations Officer at AI. He and Jason have been friends and colleagues for almost a decade, facilitating their close working relationship. Bill’s background and experience extends from corporate management in the Fortune 100 arena to management consulting and business development. He earned a Masters in Management as a “non-traditional” student and has a deep interest in and understanding of organizational development and how people work. He thoroughly enjoys working with our mixture of seasoned adult staff and young millennial employees. Off the clock, Bill likes to kick back with a glass of good bourbon in one hand and a cigar in the other. You may recognize Bill from his small role in the 90's blockbuster hit, Independence Day.

Mike Vega
Chief Technology Officer

Mike brings enormous capabilities to the company in global marketing, management, scientific and technological proficiencies. In 2 years with AI, Mike has developed and coded for every client that has passed through our digital marketing system, and is a key figure in the success of every marketing campaign. His incalculable experience working for IBM, supervising over 100 coders, makes him the perfect fit for our client’s needs. Mike graduated from the University of Cincinnati in Computer Technologies in 1998, and his supreme focus and task orientation is just what is needed to make digital marketing with modeled data and analytics so valuable. Mike resides in Dallas, Texas with his wife and daughter, but our daily communications with him make it seem like he is at the next desk.

Mike Vega - Chief Technology Officer at Actionable Insights
David Evans - Business Development at Actionable Insights

David Evans
Business Development

David Evans is excited to be on board as AI's Director of Business Development.  He brings a wide ranging creative approach to digital marketing given his eclectic background.  David has served many businesses with his digital expertise.  He is always trying to find the smarter way to do it.  As a graduate of Youngstown State University, The University of Akron, and Certified Google Partner, he has a vast knowledge of digital marketing. David also a dedicated musician and trumpet player who enjoys cooking and model railroading. He resides in Boardman, Ohio with his wife, Jackie and their four children. You may also know David by his pen name, world renowned children's literature author, Chris Van Allsburg.

Karen Lewis
Business Development

Karen is a decorated marketing professional bringing more than 25 years of experience to AI.  Karen has worked for several national marketing firms throughout her career; working with small to med sized businesses and a multitude of Fortune 500 companies.  Karen was a consultant to NTT Japan in Tokyo and is also a Certified Google Partner.  Karen has a passion for her work and developing lasting relationships with her clients.  She strives to always set the right expectation up front and deliver solid results.  Karen is a graduate of Edinboro University of PA with a BA in Communications and Minor in Journalism.  She is from Hermitage PA and now resides in Transfer PA with her two children Jordan & Luke.  In her free time you can typically find Karen, playing “Super Mom” chauffeuring her children around and attending the many sporting activities that they are involved in. Karen is also a former NASA research analyst, and was integral part of the Soyuz TMA-11 project. She is also self-proclaimed flat-earther.

karen-400px
Veronica Skopic - Marketing Consultant at Actionable Insights

Veronica Skopic
Marketing Consultant

Veronica has been with Actionable Insights for over 2 years as a Marketing Consultant working mainly in sales. Her extensive experience in Human Resources, staffing and recruiting has given her a huge advantage in her connected network of professional relationships. Veronica graduated from Youngstown State University with a BS in Marketing and Management. People trust Veronica to deliver what she says she will…and she does. Veronica knows her market and understands trends, and says that, “the grass is always greener where you water it.” That philosophy makes her sales not only meaningful to AI but her clients, as well. She is married to a wonderful fellow and has two children (boy and girl) who are just perfect.

Neina Morocco
Account Manager

Neina E. Morocco comes to Actionable Insights as the Account Manager, where she leads the team by delegating specific details from the client's perspective to the completed project. Neina's ability to network allows her team to run effectively and efficiently while driving enthusiasm and life in the workplace. Neina has worked extensively in team building activities, admissions, and sales. She is proud of her entrepreneur skills and being involved in the community by coaching volleyball in her free time. Neina completed her Master's Degree in Higher Education from Youngstown State University and is also an Alumni from Slippery Rock University in Resort Recreation Management/ Tourism, Minor in Business Administration. Neina enjoys listening to hard rock at low volume so she can hear herself playing her air-guitar. Of which she has 2 electric, 1 acoustic and 3 electric basses.

Neina Morocco - Account Manager at Actionable Insights
Brittany Crawford, Account Manager

Brittany Crawford
Account Manager

Brittany comes to AI with a wide range of experience in team leadership, from restaurant management to delegating tasks within a corporate quality-assurance department. She studied Chemical Engineering at The Ohio State University, where she was a member of the Cultural Diversity Committee. Brittany feels that her experience there was invaluable, since the lessons she learned translate well to managing a diverse, multi-generational staff like AI’s. Brittany is enjoying conquering the challenges of keeping everyone on task in a fast-paced, constantly growing company like AI. She loves seeing results, and she uses her skills from her competitive cheerleading days to “cheer on” her team. Off duty, Brittany likes camping, fishing, refurbishing old furniture, and hanging with her Yorkie, Hagen. Brittany is an avid artist, specializing in framed velvet paintings of celebrities from the 1960’s. You might recognize her work in your grandmother’s finished-basement. If you need to draw her attention, flash some bling at her (it’s her weakness).

John Green
Digital Strategist

John is a Youngstown State graduate with a BS in Business Administration with a major in advertising and a minor in entrepreneurship. During his time at YSU he was the President of the American Advertising Federation Collegiate Chapter (but they just called it Ads Club). John was born and raised in East Palestine, Ohio and after finishing High School joined the Army Reserve for 6 years while he also worked and went attended college. Finding out why consumers think and act the way they do is a focal point in John’s work with strategy; trying to be one step ahead of the consumer. Outside of work John enjoys going to concerts, being a self-proclaimed “nerd”, getting a workout in, and spending time with friends and family, but is generally up for anything. If you ask John to describe himself he will likely say, “a strange mix between Don Draper, Obi-Wan Kenobi, and Michael Scott.”

John - Digital Marketing Strategist
Shannon Huckelberry, Digital Strategist

Shannon Huckelberry
Digital Strategist

Shannon comes to Actionable Insights with a degree in English from The Ohio State University. She brings her skills in writing and research to our Digital Strategy team, where she writes copy for our marketing campaigns, sets them up, and runs them. Solving the puzzle of how people think is a favorite pastime of hers--a hobby that she has applied to her goal of learning and living the marketing trade. She enjoys the challenges of working in a fast-paced company that is continually showing growth. Away from her desk, Shannon can usually be found reading, picking up a new language, catching the latest superhero flick, or bemoaning the fact that the English language makes no sense (even though she loves it). She is an unapologetic dog stalker who has spent years trying and failing to keep her two standard poodles from taking over her bed. Shannon is also a two-time Race Walking Olympic medalist. In her spare time, she operates a full-service cat walking business, Pawesome.

Mary Steele
Creative Director

Mary is the head of the Graphics & Design Department at Actionable Insights. She has more creativity in her little finger than most companies have in their entire design team. Her amazing abilities come from her immeasurable experience and her education at Liberty University in Virginia. Mary has been with AI for over 3 years adding crucial designs, interpreted from the client’s needs and desires, through a critically correct and expressive eye. Mary loves to travel and learn different languages. She feels that a person will be more disappointed by the things they didn’t do than the things they did. Her guilty pleasure is binge-watching Netflix. Family is of the utmost importance to her as well as her Faith, music and art. Mary has an extensive collection of colorful and patterned left socks. She also collects right mittens.

Mary Steele - Creative Director at Actionable Insights
Shannon - Digital Marketing Strategist

Shannon Morrall
Graphic Designer

Shannon is a Visual Communication Design student at Kent State University with a minor in Marketing. She will be graduating in December 2017 and is looking forward to life after college. Shannon is extremely organized and detail-oriented in all that she does. She holds her faith and her family as the two most important parts of her life. Any free time is filled with traveling, a range of outdoor activities, cooking new recipes, and spending time with her husband and puppy.

Fred Housel
Graphic Designer

Fred is a graphic designer from Lordstown and a graduate of Thiel College, where he studied Computer Science & Web Development. He's been designing for the web for over 10 years and loves a good creative challenge. Outside of work he enjoys riding motorcycles, laser engraving, 3D printing, playing with his puppy and working in his garage. In his spare time he runs a photobooth and event printing business. Fred is also a big Cavs and Cleveland sports fan.

Fred Housel - Digital Creative Strategist at Actionable Insights